CORONAVIRUS:   Lawson-West Solicitors is ‘Open for Business’ and here to help you with your legal needs.

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The Importance of Making a Brand Your Own

There was a story published in the media recently about the owner of a convenience store in Hereford who had changed the signage of his shop to look incredibly similar to that of a very famous super market. But what was wrong in him doing this?

Legally, this story fits in to what is known as ‘passing off’. Passing off is a term associated with business and relates to misrepresentation and specifically the passing off goods or services as your own

Businesses have legal rights concerning their company name; it’s packaging, branding and advertising campaigns.

What’s important is that consumers are able to easily distinguish between one brand and another. Because of this, the shop owner ended up having to change his shops signage.

images of the shop’s signage spread via social media and the supermarket were approached for their comments. A spokesman from the store said ‘We do not comment on specific cases but we always take appropriate steps in order to protect our brand.'

David Heys of Lawson West comments, “any ‘David and Goliath’ story is amusing and un-surprisingly this story has gone viral however on a more serious note passing off or any other breach of intellectual property rights can seriously damage the value of your business. If you suspect anyone is taking advantage of your business by exploiting the goodwill that you have generated then you should explore whether or not your intellectual property rights have been breached – call David Heys on 0116 212 1000.

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Coronavirus:  We are pleased to announce we are Open for Business

Even during Leicester’s most recent, extended lockdown, you can be assured that it is ‘Business as Usual’ at Lawson-West and we're here to help you with your legal needs. 

We are driven by our commitment to help others. We are here. For you.

At this time, please contact us by telephone, website enquiry or email.
We’re here to help:

4 Dominus Way, Meridian Business Park, LE19 1RP           Tel: 0116 2121000

44 Long Street, Wigston, LE18 2AH                                              Tel: 0116 2121080

Market Harborough
Millers House, Roman Way,
Market Harborough, LE16 7PQ                                                        Tel: 01858 445480



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